This document defines how Cohabit looks, sounds and shows up — across every product, channel and audience.
01 · Positioning
What Cohabit is
Cohabit transforms complex building information into intelligence that helps Australians understand, manage and protect their strata buildings. We centralise strata records, inspections, insurance and building data — turning fragmented information into clear, structured profiles that create a more connected experience across the strata ecosystem.
Mission
To become the trusted operating system for strata buildings across Australia — protecting buyers, helping owners understand and grow the value of their assets, improving liveability and ensuring long-term sustainability across every building.
Established
Cohabit is Australia's first AI-powered data platform built to make strata information clear, accessible and actionable for everyone.
Platform tagline
Building Intelligence, Unlocked.
Consumer CTA
Start with clarity. Stay in control.
How we work
01
Understand
We bring together hundreds of building data points into one clear, continuously updated picture.
02
Identify
We surface the risks, patterns and issues that would otherwise stay buried in hundreds of pages of strata documents.
03
Act
We give people the clarity to make confident decisions — whether they're buying, owning, managing, or advising.
02 · Brand Architecture
Our brands
One master brand with a connected ecosystem of products that help people understand, manage and protect strata buildings. Each product has its own positioning, tagline and descriptor.
Cohabit GroupMaster brand
Building Intelligence, Unlocked.
We transform complex building information into intelligence that helps Australians understand, manage and protect their strata buildings.
Core platform
Cohabit
Risk Intelligence for Strata Properties.
Understand your building. Identify risks earlier. Make better decisions.
Expert analysis
Cohabit Insights
Complex Building Data, Made Clear.
Expert analysis and building intelligence that surface the risks, patterns and issues that matter most.
Strata insurance brokerage
Cohabit Insurance
Smarter Insurance for Your Strata Building.
Insurance backed by better building intelligence. No middlemen, no hidden costs.
Payments
Cohabit Pay
Pay Your Levies, Your Way.
Flexible payments designed for strata owners.
03 · Sub-brands
Cohabit Insurance & Cohabit Insights
Two distinct products with their own positioning, proof points and messaging — each operating under the Cohabit master brand while speaking to different audiences and needs.
Cohabit Insurance
A smarter strata insurance brokerage, powered by building data.
Positioning
Most strata insurance is priced on incomplete information. Cohabit Insurance is different — we bring the building's full data picture to the table, so insurers can make more informed decisions and owners get fairer outcomes.
Primary message
Smarter insurance for your strata building.
Supporting line
Find fair, data-backed cover with no middlemen or hidden costs.
Brand descriptor
A smarter strata insurance brokerage powered by better building intelligence.
What makes Cohabit Insurance different
01
Built on real building data
Every recommendation is informed by 595+ structured data points per building — financials, maintenance history, compliance, claims records. Not generic market pricing.
02
Broader market access
We access multiple insurers — not just one. No single-insurer bias. That means more competitive options and outcomes that reflect your building's actual risk profile.
03
Transparent by design
No middlemen. No hidden costs. We show our working. Committees understand what they're buying and why — not just what it costs.
04
Specialist strata brokers
Strata-only expertise. Not generalist insurance. Our brokers understand the complexity of owners corporations, the renewal process, and how to advocate for a building at claims time.
05
Year-round, not just at renewal
We don't disappear between renewals. Ongoing advisory, regular data updates, and proactive monitoring of anything that could affect the building's insurance position.
06
Claims support that works
When a claim happens, we're already across the building. We coordinate, advocate, and make sure the process doesn't fall entirely on the committee.
The core insight — use this to anchor all Insurance copy
"Insurers can only price what they can see. And when they can't see the full picture, they price for uncertainty."
For strata managers / industry audience
"Your building's insurance premium could be one of the biggest costs hidden inside your levies. Yet for most owners, it's one of the least understood."
For owners / committee audience
Cohabit Insights
Complex building data, made clear.
Positioning
Strata documents are detailed, financial statements are technical, and meeting minutes are dense. Cohabit Insights cuts through all of that — combining AI analysis with experienced strata specialists to surface the risks, patterns and issues that actually matter, in language you can act on.
Primary message
Complex building data, made clear.
Supporting line
Expert-verified insights that surface the risks, patterns and issues that matter most — in plain language you can act on.
For advisers (conveyancers, agents)
Cohabit turns complex strata records into simple, expert-verified insights your clients can actually understand — with no added liability for your firm.
What makes Cohabit Insights different
01
AI + human expertise
Not just an algorithm. Every insight is grounded in structured building data, enhanced by AI, and reviewed by experienced strata specialists before it reaches the user.
02
Plain language output
We don't hand back a data dump. Insights are surfaced as clear, readable summaries — what's happening, what it means, and what to pay attention to.
03
Independent, no conflict
Cohabit Insights provides information only, with clear disclaimers. No financial advice. No pressure to transact. Users get clarity; advisers retain their professional role.
04
Free for buyers & conveyancers
Free to use. No fee, no friction. Conveyancers get complimentary Co-Pilot access to view building profiles whenever their clients use the platform.
05
Co-Pilot access
Share building visibility with your conveyancer, buyer's agent or adviser — aligned visibility for everyone involved in a decision, without extra logins or reports.
06
50,000+ buildings, 595+ data points
Australia's most comprehensive strata dataset. National coverage, expanding fast. The depth of data behind every insight is what makes the analysis meaningful.
How to talk about Cohabit Insights — by audience
Buyers
"Know what you're actually buying into."
Surfacing risks, defects, financial signals and red flags from the strata report — in plain language, before you sign.
Conveyancers & Agents
"Clearer clients. No added liability."
Give clients a clear building profile without taking on the role of interpreting strata documents. Free to use, no firm liability.
Owners & Committees
"See your building clearly, year-round."
Ongoing building intelligence — not just a snapshot. Track performance, spot emerging issues, and make decisions with confidence.
04 · Brand Values
What we stand for
These three values shape how we speak, how we design, and how we help people understand the health, safety and performance of their buildings. They're non-negotiable across every touchpoint.
◼
Clarity First
We turn complexity into something simple, clear and easy to understand. Our goal is to remove noise, reduce confusion and help people make confident decisions quickly.
Straightforward, not vagueClear, not clutteredSimplified, not complicated
🔒
Built on Trust
We're credible, reliable and grounded in expertise. Our role is to create confidence in the data, the insights and the decisions made from them.
Trustworthy, not uncertainSecure, not riskyDependable, not inconsistent
🤝
Human Touch
We bring warmth, personality and empathy to a technical category. We communicate like real people — approachable, helpful and always respectful.
Human, not roboticApproachable, not formalWarm, not clinical
05 · Voice & Tone
How we sound
Cohabit communicates with confidence and clarity — expert without being jargon-heavy, informative without being prescriptive. We take complex strata data and give it meaning, so people can see their building clearly.
Core principle
We don't speak facts. We speak insights.
Our mission is to help people understand their buildings. That means we never just report data — we interpret it, give it context, and surface what it means. We don't give advice. We give clarity. A fact describes what is. An insight explains what it means and why it matters.
Facts vs Insights — the Cohabit difference
✗ A fact
"The capital works fund balance is $48,000."
✓ An insight
"The capital works fund is underfunded relative to the major works forecast over the next three years — a gap worth understanding before committing."
✗ A fact
"The building had three insurance claims in the last five years."
✓ An insight
"Three claims for the same waterproofing issue in five years suggests the root cause hasn't been resolved — a pattern that's worth understanding in context."
✗ A fact
"This building was constructed in 2008."
✓ An insight
"At 16 years old, this building is entering the age range where major capital items — lifts, façade, waterproofing — typically see significant wear. That context matters."
Confident
We state things clearly and directly. We don't hedge or over-qualify. When we know something, we say it.
Clear
Short sentences. Plain words. We never use complexity as a proxy for expertise.
Human
Warm but professional. We never talk down to people. We respect that buying a property is one of the biggest decisions someone makes.
Do / Don't
Writing headlines
✓ Do
"Risk intelligence for strata properties."
"Know the building before you buy."
"Complex building data, made clear."
✗ Don't
"Leveraging our proprietary data ecosystem…"
"Holistic building wellness solutions"
"Your one-stop strata management platform"
Describing the product
✓ Do
"Search any address and get a clear picture of the building in seconds — financials, defects, insurance and more."
✗ Don't
"Utilise our cutting-edge AI-powered platform to surface actionable intelligence across multiple data verticals."
CTAs
✓ Do
"Get started" · "Search a building" · "Get your free profile" · "View full report"
✗ Don't
"Submit" · "Click here" · "Learn more about our solutions" · "Discover the Cohabit experience"
06 · Writing in Practice
The Cohabit writing style
These examples from Cohabit's video scripts and editorial content show the brand voice in action. Study the rhythm, sentence length and structure — not just the words.
The Cohabit rhythm — short lists for impact
Instead, they're handed hundreds of pages of strata records and expected to make sense of it all themselves.
Why it works: Single-item lines create pause and weight. Each item lands separately. The reader slows down. This is deliberate — strata documents are overwhelming, and the rhythm mirrors that feeling before Cohabit resolves it.
The "no X. no Y. no Z." pattern
No legal jargon. No digging through hundreds of pages. No guessing.
From: Cohabit v.1 — Brand Video Script
Why it works: Defining what you remove is more powerful than listing features. This pattern appears across our product copy. Use it to resolve pain, not to brag.
Empathy before pitch
"If you've ever received a special levy notice and felt your stomach drop, you're not alone. For many apartment owners, a special levy feels like a punishment. Something went wrong, someone didn't do their job, and now you're paying for it.
Sometimes that's true. But not always. More often, a special levy is simply a building's needs catching up with reality."
From: "Understanding Special Levies" — Editorial article
Why it works: We acknowledge the feeling first, before explaining. We also avoid oversimplifying — "sometimes that's true, but not always" is honest, not defensive. Cohabit respects the reader's intelligence.
Closing lines — the callback structure
"When you buy an apartment, you inherit a building."
Because when you buy an apartment, you inherit a building. Cohabit. Risk Intelligence for Strata Properties.
Script v.2
"Because every apartment comes with a building. And the building is part of the deal."
Article: "Every Apartment Comes With a Building"
The callback structure: Open with a simple, resonant idea → build the case → return to the opening idea with new meaning. This is a Cohabit signature. The reader arrives back where they started, but now they understand why it matters.
Audience framing — same product, different entry point
For Strata Managers / Insurers
"Insurers can only price what they can see. And when they can't see the full picture, they price for uncertainty."
For Owners
"Your building's insurance premium could be one of the biggest costs hidden inside your levies. Yet for most owners, it's one of the least understood."
Same product, different entry point: Cohabit Insurance scripts exist in two versions. The problem framing changes based on who you're talking to — but the resolution (better data = better outcomes) is always the same.
07 · Messaging
Our key messages
These are the core lines used across marketing, product, and sales. Use primary messages as headline statements. Use secondary messages as supporting copy underneath.
Primary · Platform
Risk intelligence for strata properties. Clarity for everyone in it.
Homepage hero. Broadest platform statement.
Secondary · Platform
Built on an industry-first data platform.
Cohabit centralises strata records, inspections, insurance and building data, turning fragmented information into clear, structured building profiles.
Primary · Insurance
Smarter insurance for your strata building.
Find fair, data-backed cover with no middlemen or hidden costs.
Primary · Insights
Complex building data, made clear.
Expert Insights combines advanced AI analysis with real strata specialists — surfacing the risks, patterns and issues that matter most, in plain language you can act on.
Primary · Buyers
Know the building before you buy.
Buying into a strata building is one of the biggest financial decisions you'll make. Cohabit gives you independent, data-driven insights on any building.
CTA · Universal
Start with clarity. Stay in control.
Get your free Cohabit profile in seconds. Used across all bottom-of-page CTAs.
CTA · Buyers
Know where your building stands.
Get your free Cohabit profile in seconds.
CTA · Insights
Get deeper insights on your building today.
Get your free Cohabit profile in seconds.
08 · Products
The Cohabit product suite
Six interconnected products built on a single data platform. Each serves a distinct need — together they form a complete building intelligence ecosystem.
Core Platform
Building Intelligence
The data foundation for every strata building in Australia.
Every residential strata building in Australia exists on the Cohabit platform. We ingest and structure hundreds of data points per building — financials, compliance, maintenance history, inspection reports and more — into a single, continuously updated profile. It's the engine behind everything Cohabit does.
Insurance
Cohabit Insurance
Smarter insurance for your strata building.
Cohabit Insurance uses 595+ real building data points to deliver smarter cover, cleaner insights, and fewer risks. Find fair, data-backed cover with no middlemen or hidden costs. Our specialist strata brokers provide transparent, year-round advisory with claims support that's fast and practical.
Score
Building Health Score
One number that tells the full story.
A clear score across financials, condition, compliance, liveability and sustainability. Scored out of 1,000. It reflects your building's condition, insurance adequacy, compliance and long-term performance — so you know exactly where your building stands.
Analysis
Expert Insights
Complex building data, made clear.
Strata documents are detailed. Financial statements are technical. Meeting minutes are dense. Expert Insights cuts through that. Every insight is grounded in structured building data, enhanced by AI, and reviewed by experienced strata specialists before it reaches you.
Payments
Cohabit Pay
Manage and pay building costs your way.
Split or schedule payments for levies, insurance and maintenance — all in one place. Manage and pay strata levies and building security with full transparency. Pay on your terms, with no surprises.
AI Tool
Instant Intelligence™
Already have a strata report? Get instant insights free.
Cohabit's AI transforms complex strata documents into structured, data-driven insights. Instantly understand key signals across financials, insurance, maintenance, and compliance — all extracted and interpreted for you.
09 · Use Cases
Cohabit works for everyone in the building.
Building intelligence surfaces different value for different audiences. Here's how we frame each audience, and what matters to them.
Buyers
Know the building before you buy.
Buying into a strata building is one of the biggest financial decisions you'll make. Cohabit gives you independent, data-driven insights on any building — financials, compliance, maintenance history and key risk indicators — so you can buy with confidence.
Key tools for buyers
Building Health Score · Expert Insights · Instant Intelligence™ · Co-Pilot (share with conveyancer or buyer's agent)
Owners & Committees
Stay connected to your building's performance.
Identify emerging issues early and act proactively. Get live data, track performance, and make smarter decisions with confidence. Protect value and reduce surprises with year-round visibility into your building's health, financials and compliance.
Key tools for owners
Building Health Score · Cohabit Insurance · Expert Insights · Cohabit Pay
Strata Managers
Deliver clearer intelligence to your clients.
More transparent building intelligence. Communicate building position to Owners & Committees more clearly. Automate reporting, surface compliance gaps, and give clients the structured data they need to make better decisions.
For conveyancers, buyer's agents, real estate professionals, insurers, lenders and real estate platforms. Support due diligence with structured, independent interpretation. Make property data simple, accurate and actionable at scale.
Key tools for professionals
Building Intelligence API · Expert Insights · Instant Intelligence™ · Co-Pilot
10 · Logo
Our logo
The Cohabit logo combines a bold geometric icon — a C holding a circle — with a clean wordmark. Together they represent clarity, protection and guidance. The icon is Cobalt Blue. The wordmark is Navy Blue. The geometry is fixed — never modify the proportions, spacing, or colours outside the approved system.
On Navy Blue #00196E. High-visibility reversed lockup.
03 · NavyWhite
On Cobalt Blue #005DFF. Use for standout brand moments.
04 · CobaltNavy on Cream
On Cream #FEEED7. Warm, editorial contexts.
CohabitLogo-White.svg
05 · White (mono)
Single-colour fallback for dark or photographic backgrounds.
CohabitLogo-Black.svg
06 · Black (mono)
Single-colour fallback for print or embossed applications.
Variants 01–04 are the preferred colour expressions. 05–06 are single-colour fallbacks — use only when colour reproduction is not possible.
Clear space
Maintain a minimum exclusion zone = X, where X is the height of the circle within the icon. No other logos, text, or graphic elements may appear within this zone on any side.
Lockup
Always use the horizontal icon + wordmark lockup as the default. The icon alone is only for app icons, favicons, and social avatars.
✓ Do
Use approved colour combinations only
Maintain clear space = X on all sides
Use horizontal lockup as the default
Use the icon alone for app icons, favicons, and social profiles
✗ Don't
Stretch, rotate, skew, or distort the logo
Recolour outside the approved system
Apply drop shadows, outlines, or effects
Use the wordmark without the icon
Place on low-contrast or busy backgrounds
Recreate or redraw the logo
Icon colour combinations
12 approved pairings for the icon mark. Use for app icons, social avatars, and icon-only contexts.
Cobalt on Navy
Primary
Cobalt on White
Clean
Navy on Cobalt
Bold
White on Cobalt
High impact
White on Lavender
#B4C0FA
Cobalt on Lavender
#B4C0FA
Navy on Lavender
#B4C0FA
Burnt Orange on Lavender
#E34700
Navy on Burnt Orange
#E34700
Burnt Orange on Navy
#E34700 · #00196E
White on Black
Fallback
Black on White
Fallback
11 · Colour
Colour palette
The palette is anchored by Black, White and Cream as neutral base tones. Navy and Cobalt Blue form the core brand colours, with accent tones adding controlled emphasis across data, UI and illustration.
Neutral / Base Tones
Pure Black
#000000
RGB 0, 0, 0
Pantone Black C
Pure White
#FFFFFF
RGB 255, 255, 255
Pantone Transparent White
Cream
#FEEED7
RGB 254, 238, 215
Pantone 4685 C
Primary Colours
Navy Blue
#00196E
RGB 0, 25, 110
CMYK 100, 89, 17, 45
Pantone 288 C
Cobalt Blue
#005DFF
RGB 36, 91, 255
CMYK 86, 64, 0, 0
Pantone 2728 C
Royal Blue
#163AC4
RGB 22, 58, 196
CMYK 89, 70, 0, 23
Pantone 2728 C
Accent Colours
Burnt Orange
#E34700
RGB 227, 71, 0
CMYK 0, 69, 100, 11
Pantone 1665 C
Brick Red
#990000
RGB 153, 0, 0
CMYK 0, 100, 100, 40
Pantone 1815 C
Lavender Blue
#B4C0FA
RGB 180, 192, 250
CMYK 27, 2, 0, 0
Pantone 2716 C
Sub-brand Colours
Each sub-brand has a dedicated colour pair that maintains connection to the core system while establishing its own identity.
Cohabit Insurance
Royal Blue #163AC4 · Brick Red #990000
Cohabit Pay
Burnt Orange #E34700 · Brick Red #990000
Cohabit Insights
Golden Yellow #FFD248 · Ochre #D99133
Cohabit Energy
Leaf Green #32B70B · Forest Green #3D7A2A
12 · Typography
Typography
The Cohabit type system uses two Google Fonts — one for all primary communication, one for data and technical detail. Both are available free via Google Fonts for universal access.
Plus Jakarta SansPrimary typeface
Regular 400The quick brown fox jumps.
Medium 500Building data, simplified.
SemiBold 600Know the building before you buy.
Bold 700Start with clarity. Stay in control.
ExtraBold 800Risk intelligence for strata properties.
Sentence case only. Letter-spacing: -0.02em to -0.03em on large display text. Never all-caps for headings.
Mono usage
Use JetBrains Mono sparingly and always in all-caps: data labels, eyebrow text, section labels, score displays, metadata, hex values. Never for body copy, never mixed case.
13 · 3D Illustrations
3D illustrations
Cohabit's 3D illustrations visualise the brand's world — where data, intelligence and architecture intersect. Through these forms, the brand becomes more tangible and emotive, turning abstract building data into a visual system that feels alive and connected.
Hero illustrations
Bold, simplified building compositions integrated with health score rings and symbolic tools. Used in website hero areas, presentation covers and key marketing materials.
Health score
Dashboard
Simplified illustrations
Small, focused compositions for secondary content. Every illustration includes a building or architectural reference. Combines Cohabit's core blue and orange palette with glossy metallic silver accents.
14 · Photography
Photography
Photography brings the human element into the Cohabit brand. While 3D illustrations and data visualisations express intelligence and precision, photography adds warmth, relatability and everyday context — ensuring the brand never feels cold or overly technical.
Lifestyle photography
Natural, warm imagery reflecting human connection and real environments. Focuses on everyday moments — family, conversation, lived spaces. Colour direction leans toward soft neutrals with orange and blue accents for cohesion.
Product photography
Hands holding phones, using tablets or desktops within natural settings. Demonstrates real interaction with the Cohabit platform. Retains the same orange and blue brand balance as lifestyle photography for visual continuity.
Source libraries: Death to Stock and Pexels. When selecting new images, ensure they align with the lifestyle direction — warm, natural, everyday Australian living. Avoid overly posed, corporate, or generic stock aesthetics.
